Invoice Pricing

I thought it might be fun to share Invoice pricing on my new Cayman S configuration. I hope others find this helpful, but if you have no interest in Invoice pricing or don' t want to know what the difference is between Invoice and MSRP then please stop reading now. Otherwise, read on! <table id="table1" width="100%" border="1"> <tbody> <tr> <td>Item</td> <td>MSRP</td> <td>INVOICE</td> </tr> <tr> <td>BASE Porsche Base Model</td> <td>58,900</td> <td>51,392</td> </tr> <tr> <td>X4 Speed Yellow</td> <td>0</td> <td>0</td> </tr> <tr> <td>X4 Speed Yellow Top</td> <td>0</td> <td>0</td> </tr> <tr> <td>AP Black Sport Seats</td> <td>0</td> <td>0</td> </tr> <tr> <td>C02 US Standard Emissions</td> <td>0</td> <td>0</td> </tr> <tr> <td>P74 Bi-Xenon Headlamp Package</td> <td>1090</td> <td>927</td> </tr> <tr> <td>P77 Leather Sport Seats</td> <td>760</td> <td>646</td> </tr> <tr> <td>M6A Black Mats - Porsche Lettering</td> <td>115</td> <td>98</td> </tr> <tr> <td>342 Heated Front Seats</td> <td>480</td> <td>408</td> </tr> <tr> <td>475 PASM</td> <td>1990</td> <td>1692</td> </tr> <tr> <td>639 Sport Chrono Pkg W/Out PCM</td> <td>920</td> <td>782</td> </tr> <tr> <td>435 Sport Steering Wheel</td> <td>250</td> <td>213</td> </tr> <tr> <td>DSTCHG Destination Charge</td> <td>795</td> <td>795</td> </tr> <tr> <td>TOTALS</td> <td>65,300</td> <td>56,953</td> </tr> </tbody> </table>

Neat. I'm amazed the options don't look that bad and most of the money made is on the car itself. But I still can't understand why such things as Xenon lights'supposedly' cost Porsche $927 and most othermanufactures give them to you at this price level or its a $400 - $500 option.

Great info. Thanks.

Invoice is what it cost the dealer, not Porsche. I am sure Porsche's markup to the dealers, particularly on popularoptions like xenon's is significant. Am I correct?

Yes, I was thinking the same thing as sspender. These are dealer costs without any holdbacks or special incentives that may be available from the MFG to the dealer 'off the table'. It is veryuseful information, however, because it gives you some idea of what can be negotiated with the dealer. We're looking at a 12-13% mark up. This is interesting because it also shows you that unless the dealer has a lot of volume, the cost of running the dealership can really eat into the profit margin of each car if discounts are given too freely.It's also easy to see whydealers will discount more on floor cars because at some point the floor plan interest will really eat into the net on any given car. Finally thecars lightly optioned withthose most often requestedmakevirtally as much for the dealer as a'loaded' car andwill certainly be much easier to sell. The profit to Porsche still remains enormous and as they say, they sit down to eat first as well.