So far there are 4 models in their lineup with 1 (Panamera) other confirmed one. 2 are speculative; baby cayanne based on audi Q5 and cheaper sports car underneathe the boxster.
This is great news. The car Industry has changed incredibly in just the last 6 years. Its all about small and lean vs large and high numbers. Obvious statement right? Well, Porsche took ti once step further. Other than the core 911 made is Leipzig/Stuttgart everything else is basically outsourced. Cooperation with VE on Cayanne and Valmet for Cayman and Boxster. Perfect combo that seems to not effect quality. Its too early to say anything about brand dilution but you dont have much of a choice if you just maintain the status quo you become another Jaguar and are a prime candidate for a takeover. Porsche is industry leading with this winning configuration.
Even Ferrari are supposedly going to outsource product of a Lancia Stratos to Pro Drive. Ferrari's parent, Fiat, will essentially have Ferrari manage the product since its probably going to go through their distribution channels.
'Porsche, the increasingly hyperactive
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manufacturer may be planning another model.
As well as the four-door Panamera, already confirmed, Porsche is said by an American magazine, Road & Track, to be working on a new smaller sports car. It will be in co-operation with
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- a Porsche chassis with a VW 2.0
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of around 220 bhp. If Porsche wanted to go ahead, VW could not refuse - Porsche now owns nearly 20% of VW and has seats on the board.
It would take Porsche back to its roots - sports
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based on tuned VW engines. However, Porsche will be well aware that the last VW co-operation, the 1.7 and 2.0 Porsche 914 of the early seventies, was one of the company's few sales failures.'
Source: Reuters via Road and track
Maybe the 993 fellows have it right after all - 993 the last true Porsche /fckeditor/editor/images/smiley/MWPX/regular_smile.gif
On a serious note, it is vital to all of us that Porsche is a strong company, with engineering at their core ( not marketing ). They need to go back to racing, and use it both as R&D and a marketing tool ( the Cayman commercial during the Barret Jackson auction was one of the lamest things I have seen - who was the target - and how about some Porsche dealer giving away matching purses with Cayman purchases /fckeditor/editor/images/smiley/MWPX/wall.gif )
here here. they owe it to the world! get into formula one!