911Anniversary What is a reasonable discount????

Question...what is a fair and reasonable asking discount for the year end 911 Anniversary Model ???? I appreciate all the great input on previous listings and now it is down to brass tacks.....with the heavy depreciation and new model in a couple of weeks....what is a reasonable asking discount now since it has gone beyond the 20K barrier now....(recent posts and ebay sale examples) now have gone to 25+.......its a great car and would like your advice

$20K seems like a good discount. Unless the buy it now price is $25K the ebay numbers are not relevant IMO. Good luck. I was looking at the same thing and decided to order a 997S. More money, but felt I would kick myself once I saw and drove a 997. You can't go wrong either way.

Note that the seller on EBAY ended the "No Reserve" auction in the last minute of bidding when the bids reached $72,100. Not wanting a loss, he pulled the listing since "the item was no longer available for sale". My guess is the last 3 bidders were all Shills...New eBay User IDs with no feedback. The last "legitimate" offered was probably at the $68K level. Perry

Question what is the true invoice price for the 911 anniv????

Boxsterdoc: At the risk of adding to the Discussion/Opinion Overload, let me add a few things from someone perhaps much older (but not necessarily wiser). I grew up in the automobile business and spent some formidable periods in that business (But Long, Long Ago). So, for what it is worth: 1. You can determine the invoice at www.cars.com website. Even though they do not have an Anniversary Model listed, just choose a C4S and add options up to the approximate MSRP of the Anniversary model you are considering. Knowing the manufacturer to dealer incentive you can determine the base for any discussion. Note that is spite of how well you are armed with this information, the dealer is not likely to sell at a loss, even though these models are now considered a "Bow-Wow" (Sanitized Dealer Term) that are bleeding cash on the Dealer's Floor Plan at the rate of $300-400 per month. Other "Front End" Costs (like commission, etc) have to be considered. 2. Focusing too much on price or opinions of others instead of focusing on what is really of value to you may lead you down the wrong path. Two brief stories: ---I recall man coming in to the dealership every time we got a new load of cars. He always wanted the "Best Price" and he'd shopped at every dealer for a 100 mile or so radius. Every time he asked for the best deal, he'd fumble around through slips of paper in his pockets and Plastic Pocket Protector (Remember, I said this was long ago). I made a bet to myself that he would not buy at any price and offered him a car at about 20 percent under invoice! (My father would have strangled me...). Again, he said he'd have to think about it and added another meaningless slip to his stack. You must be ready to buy NOW at negotiation. --Several years later, a young man and wife came in and discussed the then new Chevrolet Camaro. He'd read everything about the car, discussed all the options with his friends, and was well prepared with information and competitive prices. I sold him a new 327 Camaro Coupe with 4-Speed and he and his wife were extremely excited about their new car. A couple of weeks later, I saw him in the Shop area for a oil change and some minor adjustments. I ask him how he liked the new car, and he ruefully told me he probably didn't make the right choice and while it was a "fun car" it just really didn't fit a young and growing family. I took the Camaro back on a new Caprice 4-Dr. Hardtop and they were thrilled with the car they should have bought in the first place. Even a great price will not enhance your enjoyment of a car that doesn't deliver what is really important to you. 3. Manufacturer's "Limited Editions" often turn out to be "Bombs or BOW-WOWs" for Dealers who are always told these will be in limited numbers that enhance showroom traffic and bring sales to the marque. --Fifty Years ago (Remember, I said this was a long time ago...) Chevrolet gave us the "honor" of getting ONE of their then-new European Competitor Sport Cars...the 1954 Chevrolet Corvette. Yes, we had more Showroom Traffic..."What the Hell is that...", "But that's as much as an Olds 88...", "Is it true these new Plastic Cars don't dent like a real car" (From a Doctor who ran it into the side of the building...) As a teenager, I spent a Summer showing this Dog to every Doctor, Lawyer, and Indian Chief...even being chased by a Brahman Bull in the Ring at a Rodeo! --A few years later, GM "honored" us with Limited Edition versions of the Pontiac Bonneville, Chevrolet, and Corvette with the then-new mechanical Fuel Injection that was going to revolutionize the performance industry. Those "BOW-WOWs" couldn't make a 10 mile test drive without stalling out...Hard to sell a performance image on the end of Tow Truck hook! --Cadillac 's "Standard of World Excellence" was to take an unmatched leap with the then new 1957 Cadillac Eldorado Brougham, with air suspension, Brushed Aluminum Roof, etc all at only a 250 percent premium over the regular Sedan DeVille. We finally sold ONE by taking an equally undesirable (but lower price) Ford Fairlane Retractable in on trade. Note that Craig Jackson, of Barrett-Jackson Auctions now says these are some of the most desirable collector cars in the world...It just took 50 years! The bottom line, in my view, is to determine what is of value to you in Porsche ownership, particularly if you're going to keep the car for several years. If the included features on the 40th Anniversary like polished wheels, X51,side flares, Porsche Communication Mgt, etc are things that you will enhance your driver satisfaction, go for it. Over a period of years, whether you got the difference between 16, 19, 22, or 25K off will be largely irrelevant. If in your own personal checklist the added inclusions that have made these slow Movers, are not that important, wait until a cold, dreary, winter day (If you live in such climate, probably late Jan or Feb 2005), walk into a smaller Porsche dealer well armed and ready to buy and leave with a strong discount on the ordered 997 of your choice. And Porsche will have 6-9 months under their belt to work out the "teething" problems they always have with new models. A "Walk In" order for a future allocation, without flooring costs, will look much better than seeing the negative cash flow dripping off those "Bow-Wows" in the lot! Best of Luck, Perry (42 Years of Porsche Ownership)

Perry: That was a great read and even though it was directed at Boxsterdoc, it certainly can have application to any of us. I am also in the market for a 911 and like boxsterdoc47 was seriously considering the 911 40th Anniversary. At the end of the day, even though I could get that great $20k discount, I have decided to wait and get a 997 stripper for the same price (about $72k). And I will take your advice and wait until sometime in the winter to order it thereby possibly getting a few dollars off MSRP with Spring 2005 delivery. Perfect time to get a new car in New York.

Perry......I deeply appreciate your words of wisdom and we all should heed them. I bought my boxster with your exact plan a couple of years ago in january with a cold midwest winter.....Your pearls of wisdom ,they should post as a header for reenlist since all of us go thru this process again and again.....thank you very much.....you are our porsche obie one...

Boxster. The normal markup on a 911 is around 12-13%, options might be a bit lower. Thus if you have a 90,000 car, the dealer invoice is around $79,000. If you deduct the 10 grand rebate, the dealer could still make a buck if the car sold for over $69,000.

If you deduct the 10 grand rebate, the dealer could still make a buck if the car sold for over $69,000. Anything below $72K, the dealer has to be desperate to move the car IMHO. I think Perry provided us with some great advice. If you like the Anniversary edition, $72K would be a great price. On the other hand $69K is too much money if the car is not right for you.

Perry has a great point if the car does it for you get it if not move on...

Going to drop by the dealer and see what is up

Perry you are the man! "You must be ready to buy NOW at negotiation" "Even a great price will not enhance your enjoyment of a car that doesn't deliver what is really important to you." words spoken from a true insider with years of real experience hope that buyers of the 40th anniversary 'bow-wow' will think twice.

Moogle, 40th Anniversary "bow-wow"? Everytime I read one of your negative posts I think what an absolute snob you appear to be. Not everyone can drop the coin necessary to get a Turbo Cab. If you bought your Boxster S in 02 or 03 I hope you weren't offended when all the 911 guys told you it was a "chick" car. Most posters on this board show respect for others, their opinions and their cars. You on the other hand...

By "bow-wow" I think he means that they are cars that are not moving as fast as expected. Hence the deep discounts....see his above post where he mentions that by NOT selling the "bow-wow's" that it costs the dealer several hundred $$$ a month. Plain and simple, Porsche produced too many of the 40th relative to the demand. I think people saw much more value in the C4s line and opted for one of those over a 40th. Chuck

Take the opinions of 18 year olds born with a silver spoon in their mouths for what they are...... When he grows up, the tone of the conversation would merit collegial discourse.