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YOUR RESEARCHMarket research
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Use internet (66 percent every day)
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Leading evidence: 'Use internet (66 percent every day)' (no explicit attributable resolution; this is a reported action or suggestion). Across 1 matching discussions, The most frequently discussed action is 'Use internet (66 percent every day)' (1 discussions). For that action, 0 discussions report a resolution and 0 report an unsuccessful attempt. No action has an explicit, attributable resolution report under the current rules. These are forum reports and suggestions, not a confirmed diagnosis.
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Just curious if Porsche has ever conducted market research on it's new car buyers.
Like, have they ever sent you a questionnaire or anything like that after you bought your car?
I got a call and a questionaire about a month after I got the car. I still had a grin from ear to ear and didn't have enough experience with the car to give good constuctive criticism. (Maybe they want it that way...)
K27, check out <a href="http://www.scantron.com/index.html" target="_blank">http://www.scantron.com/index.html</a> I haven't seen the specific Porsche survey but most forms are basically a series of bubbles (A to E or 1 to 5, etc.) that you fill in with a #2 pencil or a black pen. Some of them look like old computer punch cards and can be fed into an electronic reader.
FWIW
Not market research, but sales statistics....
� 79 percent of Porsche owners are male
� 81 percent are married
� Porsche owners are primarily 36 to 60
� The average age of a Porsche owner is 49 years
� Porsche owners annual gross income of $289,000
� 48 % paid cash for their cars
� 33 % have children in the household
� 14 % own their business or are self employed
� 15 % are managerial or director level employee
� 45 % are managing directors, presidents/CEOs
� 44 % involved in founding their own company
� 95 % use the Internet (66 percent every day)
Porsche Owner Sporting Activities, participating in, or following:
� 60 percent work out on a regular basis
� 68 percent enjoy football
� 42 percent enjoy skiing
� 63 percent enjoy golf
� 49 percent enjoy basketball
� 42 percent enjoy motorsports
� 42 percent enjoy boating/yachting
N.American Sales Figures
Year Units
1984 19,611
1985 25,306
1986 30,471
1987 23,632
1988 15,737
1989 9,479
1990 9,140
1991 4,388
1992 4,131
1993 3,713
1994 5,820
1995 6,078
1996 7,524
1997 13,731
1998 18,189
1999 21,915
2000 23,698
Canadian sales included from 95 on.
Top 5 U.S. Sales Markets
1. New York/New Jersey
2. Los Angeles
3. Miami/Ft Lauderdale
4. San Francisco/Oakland/San Jose
5. Dallas/Ft Worth
U.S. Market Share
Sports Cars $30,000 to $60,000
� Boxster and Boxster S 15 percent
(Vehicles in segment: Audi TT, BMW Z3, BMW M3, Chevrolet Corvette, Honda S2000, Mercedes-Benz SLK)
Sports Cars over $60,000
� 911 Carrera 38 Percent
(Vehicles in segment: Acura NSX, Dodge Viper, Ferrari (all), Jaguar XK8/XKR, Lotus Esprit Turbo,
Mercedes-Benz SL)
Based on U.S. sales through 11/2000
