Please read - your input is appreciated

Hello members, As part of a marketing research project for college, I have chosen to develop a marketing plan for the Porsche 911 and would like to get some first hand information from actual Porsche 911 owners based on the short following survey questionnaire. If you could please state the number of the question and your response, I would greatly appreciate your feedback. 1. Before purchasing your Porsche, what was the one other vehicle manufacturer that seemed to strike your interest compared with Porsche? 2. How many other Porsche vehicles do you currently own? 3. Please rank the following in order (1 being most effective, 5 being least effective) you feel Porsche tends to reach its target market most effectively? TV Internet Billboards Word of mouth Magazine 4. For U.S. owners - where is your primary residence located? Midwest Central Southeast Northeast Southwest Northwest 5. What is your profession? Health-care industry Executive Sales Business owner/partner Marketing/Advertising Automotive Law/Legal Retired Student Other 6. What do you enjoy doing in your free time? Traveling Driving/Racing Sports/Fitness Other 7. Please rank the following in order (1 being the highest, 5 being lowest) the reason you decided to purchase your Porsche? Style Performance Practicality Price/Value Other 8. Within what time frame (number of months) do you feel you will purchase your next Porsche? Thank you for your time, Jordan

Quotes source post: 5206863

What about that very important 50-60 demographic?

1. P.I.M.P. 2. 24-30 3. Aston Martin 4. Word of mouth 5. NW 6. Other 7. Sports/Fitness and Traveling 8. Price/value You're welcome

Quotes source post: 5206863

if you only require one answer for question 4. Pick Magazine

Your poll is flawed - add 50-60.

1. Male 2. 30 - 40 3. Other 4. Magazine 5. Southeast 6. IT 7.Traveling Driving/Racing Sports/Fitness Other 8. Performance You are leaving out a ton of otpions that would make sense. Take a look at some other polls that gather this kind of information....

Quotes source post: 5207702

I think so, too. I've taught this case. There is much more to marketing this particular brand than just targeting media. The 911 doesn't actually 'need' advertising in the traditional sense at all. They do it mostly for other reasons. Also, you might want to look at survey tools like Zoomerang or Survey Monkey. Makes it easier for respondents and much easier to aggregate your data. Especially if, as I'd suggest, you want to present the survey on other forums. FWIW... good luck with your project.

you have to add the 50-60 with the q's do you use viagra or does the porsche do it for you

Q2 is flawed as well. "2. How many other Porsche vehicles do you currently own?" There is a big difference in having 0 "other porsches" and having 1 or 2 other porsches.

1. None. 2. None (But this is my 4th. Seems like you should distinguish the repeat buyers from those who cross functional useage from those who just like to collect..... or not.) 3. Magazine 4. Northwest 5. Business owner/partner 6. Other 7. 4 Style 3 Performance 5 Practicality 2 Price/Value 1 Other Note that even though practicality was ranked lowest, if I thought it was impractical, no sale. Be cautious about the conclusions you draw from ranking. 8. 60 9. 50-60 (it is important to think about the ranges you create....why not 45-55? Why not in ranges of 3 years in each range? Your ranges implie there are differences across ages, and that you are probaby influenced by your base-10 view of the universe. Choosing the wrong sets of ranges means that you lose important information. So, it's back to -- what evidence do you have to choose the age ranges that you did? What will you do with that information? The age ranges may tell us more about you than the ranges will tell you about us.)

isnt this marketing stuff thought of as spam here?

when I was in school (both high school & college) I did my own homework without the aid of the internet

Quotes source post: 5208217

was it even a possibility?

Guys, should I consider my 996 a "Porsche" or...?? Help on Q2!!

Quotes source post: 5208328

completing homework was ... internet wasn't ....

1. None 2. None 3. Magazine 4. Northeast 5. Other - Educator, 1st year (was in IT before) 6. Ski, ski , ski, drive Porsche, run 7. 1-Style 2-Performance 3-Practicality 4-Price/Value 5-Other 8. 1st one - 8 days

1. None - but that's the response you'll get from most. When you decide it's time, you buy one. 2. None - but change to "own or lease" 3. Magazine 4. Mid-Atlantic (I guess you'd call that Northeast) 5. Health Care 6. Sports/Fitness 7. Performance 8. Keepin' this one for a while

Answered in Racing forum

1. None. 2. None. (had my black 996 for about 6 months when I got the 04) 3. What's wrong with Internet, Billboards and Magazines (hint they're all passive) 1 - TV 5 - Internet 5 - Billboards 2 - Word of mouth 3 - Magazine 4. Northeast 5. IT, Recording Studio owner/producer 6. Too many to list. 7. 2. Style 2. Performance 5. Practicality 5. Price/Value 1. The intangibles of driving one 8. No clue, when the next 911 blows my mind like when I first read about and looked at pictures of the 2004 C4S Cabriolet. I'm unsure how this is going to help - but good luck.