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YOUR RESEARCHApparently 996s are getting rare.....
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Use ) marketing ploy
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seems that it's a common (over-used) marketing ploy.
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One used car dealer that had a few such cars on his lot which were sold by the time we came to look at them indicated that they are in fact having a hard time getting these cars in.
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I work at a dealer and I can tell you that we just had the same thing going on and we were paying top dollar for used cars, because the manufacturer made us.
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Suggestion · Original poster
"There is a huge market shortage of quality pre-owned vehicles going on, and we are running low on models such as your 911.
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One used car dealer that had a few such cars on his lot which were sold by the time we came to look at them indicated that they are in fact having a hard time getting these cars in.
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I work at a dealer and I can tell you that we just had the same thing going on and we were paying top dollar for used cars, because the manufacturer made us.
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.....according to my dealer.....
"There is a huge market shortage of quality pre-owned vehicles going on, and we are running low on models such as your 911.
Princeton Porsche is reaching out to our current eVIP members for help. We want to buy your 911! We will give you
top dollar
for your trade and do what we can to keep your payments the same or lower on a new vehicle, or we will buy your car for cash even if you don�t trade!* We would rather buy or trade from you, our valued eVIP customer, than from a stranger at the auction."
Is it just a story to get me to trade up or is the market really short on good 996s right now?
"do what we can to keep your payments the same or lower on a new vehicle"
Sweet - I own my car. Does that mean I can get a 997 TT for $0/month. Or even better have them pay me to take it (that would be the lower-than-my-current-payment option).
Total marketing BS. I have gotten that letter from my Porsche and Mercedes dealerships, its a ploy to get people into the dealership.
And yes any dealership rather buy cars from private party than be the highest bidder on some POS at an auction.
What annoys me the most about these kind of letters isn't so much that people fall for them but that dealerships think that we are all so stupid as to believe this crap.
They just want you to trade up. I got a similar notice from Audi on my S4. My wife got the same notice when she had her Lexus. My neighbors got the same notice for their minivans....
I should walk into Princeton and see what they would give me for my MINT 02 with 17K miles then! I really should sell to get something more practical financially but boy a turbo would make life THAT much more interesting!
Back to reality...
as a contrary view: perhaps it's just winter, but i do see less non-cab, 996 coupes around in the classifieds. on some level, i think the word is 'out' that 996's are great bargains and a lot of first-time p-owners are getting into the game (myself expressly included). just my personal observation....
You guys are probably right about the dealer's true motives. HOWEVER, I can tell you that I have been assisting a friend in the hunt for a local (Arizona) 99-01 coupe, and it is pretty slim pickens when it comes to good cars for a reasonable price. One used car dealer that had a few such cars on his lot which were sold by the time we came to look at them indicated that they are in fact having a hard time getting these cars in. He theorized that they are finally hitting a price point where they are affordable to a much larger spectrum of the market, and that for this reason it is getting more competitive for the good, early 996 cars. Kind of like how the market is bigger for 500k homes than it is for the 1m homes. At least in AZ, the more expensive homes sit longer because there simply are not as many people looking in that market segment. I thought this salesperson's observations were pretty interesting. Anyone else get the impression that good, well-priced early 996's don't last long?
When I worked at a dealership, I sent an almost identical letter out to people. It is merely a tactic to get people in the door. Dealerships with never pay "top dollar" for your vehicle.
You think that's premiere? My dealer sends an 'escort' and her twin sister, driving to my house in a Cayenne with a massage table in the back. Now THAT'S premiere!!
I work at a dealer and I can tell you that we just had the same thing going on and we were paying top dollar for used cars, because the manufacturer made us. We lost money on almost every car we took in on this program
First off .........Porsche the manufacturer cannot make any privately owned dealership buy trades at any price, thats total BS.
Second thing is IF your dealership is dumb enough to lose money on buying trades at high prices, then they definitely made it back when they sell the new cars.
IIRC Porsche dealerships average $7000 plus front-end gross on every model except the Cayenne!!
A close friend is a sales rep at my local P-car dealership, Lane where do you work? I'll send everyone I know to your dealership so you guys can lose money.
Man, I love this soundbite.
"Most profitable in the world" means on a a per-unit basis. But Porsche is a tiny, tiny company, volume wise: 81,531 vehicles last year, and little opportunity to amortize dev costs across multiple product lines. So they have to maximize their margins. Compare to Toyota, for example, whose capacity is 2 million units annually in its North American plants alone, and you get some sense of just what a niche player Porsche is. Tough economics. I'm not having a bake sale for them or anything, but it puts some context around that per-unit margin thing. It also explains why the dealers look for every opportunity to extract money from us, or attract good pre-owned inventory. Selling the same car over and over for decent margins is a pretty smart way for a dealer to pay off his yacht.
No, that's a fair point.
That's the broken part of the car company business model. They rely on independent dealers to carry the inventory off the company's balance sheet, but then have to put up with the fact that they're independent and difficult to control.
Every 6-8 months or so, I receive similar notices from my local Ford dealer re: my 1997 Expedition with 160,000 miles. Based on the number of notices I've received over the years informing me of the great demand for my truck, I figure I must be sitting on a collector's item.
Honda was pulling this ploy back in 1990 they said people wanted the 1989 model and didn't like the NEW redesign. It was bull**** then and it's bull**** now.
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