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YOUR RESEARCHPorsche Super Bowl Commercial
Leading reported evidence
Use aisle graphic packages
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Suggestion
Kind of a partnership if you will, but I have never known any one tell the owner or management that they must use the aisle graphic packages.
Leading evidence: 'Use aisle graphic packages' (no explicit attributable resolution; this is a reported action or suggestion). Across 1 matching discussions, The most frequently discussed action is 'Use aisle graphic packages' (1 discussions). For that action, 0 discussions report a resolution and 0 report an unsuccessful attempt. No action has an explicit, attributable resolution report under the current rules. These are forum reports and suggestions, not a confirmed diagnosis.
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Explicit resolution reports before identified causes, performed actions and suggestions. Within each level, matching component labels precede direct query mentions and inherited thread context; successful versus unsuccessful discussion counts, owner confirmations and independent discussion support determine order. This is not a probability of success.
Discussions that contain suggestions
1
0 original-poster resolution reports. Counts can overlap; they are not unique people or a success rate.
0 discussions have direct query context; 0 report a fix in that context. Other evidence may inherit the discussion’s subject.
Suggestion
Kind of a partnership if you will, but I have never known any one tell the owner or management that they must use the aisle graphic packages."
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19 eligible posts · 0 unverified posts · 1 discussions match the subject in their title or opening post.
Rennlist: 1 discussions
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Generation: 20261027T003124Z · outcome-qualification-6. Deterministic extraction; no AI model inference. How we use sources
996 a redheaded step child? Try owning a 924S and hearing the same bull**** at every car meet-
"That's not a REAL Porsche"
. Oh yeah? What year is that volksvagen****zenboxen that you're driving?? LOL!
I was in the Porsche Museum last month...2 lousy 996's...one was that blue one with the face from Cars (the female car)and the other was a silver C4 cab with hardtop on it and a roof rack....that's it.
I'll never understand the disdain for the two cars (986 and 996) that "saved" Porsche. Probably one of the best selling 911 of all time, but all people do is rake muck about the previous generation of Porsches. To make matters worse, when Porsche recently did their global unveiling of the 992, each car was introduced. What did the announcer say about the 996? "The 996 with it's fried egg headlights". Who wrote that? It's bad enough that it's become common vernacular on the forums and at Porsche events, but Porsche official endorsed it or a marketing mistake?
Purpose of almost every commercial is to get you to remember the brand. If you remember it as being "weird", you still remember it and thus they were successful.
Good point. One reason why Coke was so successful. Brand recognition/placement was a huge success for them, but getting customers to purchase their product is more than brand recollection, it has to answer a core question - Will this product fulfill my desire(s)?
The next question is "what do they desire?" Is it to lose weight? Regrow hair? Look tan? Stop headaches quickly?
If an advertisement can get the person over the threshold and hand over their money, then IMHO, that's when they're truly successful. If "weird" worked, then the Pontiac Aztek would have been the most successful car ever produced.
I meant to convey that "weird" advertising works, "weird' products not so much. Wonder what slogan Porsche could use to appeal to people who've never driven one?
That's a good post but I disagree with too much thought going into many of the purchases that we make. Look at the highly desired "end caps" at grocery stores. Product manufacturers pay a premium to place their product there because of the visibility and ease of purchase. Coco Cola was originally laced with drugs and advertised that it relieved headaches. Generational brand loyalty (mom bought Coke or Pepsi, dad was a Chevy guy) plays into any thought that goes into buying unless it's a necessity like gasoline, etc. Word of mouth adds to a brands success. Bring up the subject of motor oil and it doesn't matter if it's all rated the same,my brand is better than the brand that you use!
I worked in retail sales for the better part of 10 years and I have never known a manufacturer or distributor control where a retailer (e.g. grocery store, convenience store, etc) places an aisle display or product promotion. Many of the manufacturers that were promoting products offered those graphical display packages for free. Why? They want their products to move just as much as the retailer. Kind of a partnership if you will, but I have never known any one tell the owner or management that they must use the aisle graphic packages. A retailer has a profit margin for every product sold. If the wholesale distributor offers a reduction in the wholesale cost, then that a great way to offer the customer a discount of the said product. People love to save money! And as you pointed out, the end cap displays are well-known for catching the attention of shoppers of sales. People don't like to miss out on a sale or opportunity to save money. We would "limit quantities" and "limit time". Booom. Worked like a charm!
My thoughts were more philosophical in nature. Any product or service much fulfill a desire or need. Food products are huge. We all like to eat right? How many times have you watched a steak commercial and noticed the steam bellowing up the screen? The steam and sizzle effects were all fake, but it sure did look delicious anyway, right? Did it ever make you crave a steak? McDonalds learned this early in the television heyday. My parents hated fast food, but they'd take us kids to get a Happy Meal, not because of the hamburger, but because of the... what? Yep, you guess it! The TOY!!! Same thing went for cereals back in the day. The cereal companies knew they could get kids hooked on cereal if they'd offer a surprise toy inside. On and on it goes. Now, we're big boys... and we love our big boy toys. i.e. Porsches
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I worked in retail sales for the better part of 10 years and I have never known a manufacturer or distributor control where a retailer (e.g. grocery store, convenience store, etc) places an aisle display or product promotion. Many of the manufacturers that were promoting products offered those graphical display packages for free. Why? They want their products to move just as much as the retailer. Kind of a partnership if you will, but I have never known any one tell the owner or management that they must use the aisle graphic packages."
Again, I'll have to disagree because of my experiences. My ex owned a safety shoe store and she was paid if she placed product in a visual location,the payment was discounts in her product buys. So our experience is a bit different. I'm not claiming that this is rule rather than maybe the exception. And my oil is better than your oil. LOL
