Porsche profits collapse - Page 4 - Porsche General - PistonHeads UK

This sounds significant. Is it true?

It's true I'm afraid.

https://www.euronews.com/business/2026/03/10/porsc...

I wonder how much economic damage is necessary before idiotic eco loon ICE bans finally get canned?

Are they writing off some costs or something. Nothing drastic seems to have changed over the last couple of years. Have they written off the EV Boxster?

Not looking good https://www.bbc.co.uk/news/articles/c4gqyyly9v8o

Accounting entries and they decided to take it all in 2025. But yeah, makes for pretty sh!ty headlines nonetheless.

Popolou said: Accounting entries and they decided to take it all in 2025. But yeah, makes for pretty sh!ty headlines nonetheless. And those headlines reflect reality. The Eco crap ICE ban needs to end NOW. Eco loon nonsense soon to be sacrificed at the altar of economic reality.

It's all over for EV's for now. the people have voted and they don't want the current crop of bloaters and their depreciation.

nn7man said: It's all over for EV's for now. the people have voted and they don't want the current crop of bloaters and their depreciation. They're pretty unstoppable and politicians just see these as collateral damage and not their fault. The biggest problem is that for any sports/performance car brand the EV movement takes away handing and powerful/loud engines. Without that they are nothing really.

Is it the case that you still can’t order a new Boxster / Cayman? If so that’s got to be a pretty huge dent. Utterly bonkers.

supersport said: Is it the case that you still can t order a new Boxster / Cayman? If so that s got to be a pretty huge dent. Utterly bonkers. Cayster was the slowest seller, so no, not a huge dent. Probably hurts 911 profitability a bit due to shared platform historically helping to amortise dev and engineering costs and, for now, the 992 hasn't had a Cayster sister car. But the 718 EV is clearly 992 based and no doubt the rebooted ICE version will be 992 based or at least based on whatever the next generation 911 platform is called, presumably not 993. Well, unless the s t really hits the fan and they cancel the reboot due to lacking funding. The "EVs are dead" thing is a bit silly, too. For sure, the EU pushed too hard to soon on EVs but they're not dead. The transition is simply going to take a while. But EVs will eventually be a no brainer for daily transport for the vast majority of motorists. Which is a good thing. Most modern cars have ghastly four banger engines with zero personality and crap power delivery. Once they sort the battery tech out, an EV will be far, far superior. It's already better in a lot of cases. What happens with niche / speciality cars is obviously a bit trickier to call. Not sure I'd want to drive an EV for fun, but then again, when you look at how many cars you see on the road today with interesting, characterful and dynamic ICE (i'm emphasising on see rather than how many exist sitting in garages or storage units not moving mostly)—ie, very few—you have to wonder if that sustains a truly practical network of filling stations once all the dull and daily stuff has gone electric. Even without legislating ICE out of existence, what's the overall count of filling stations that could be supported by the total ICE traffic of rarely used speciality cars 20 or 30 years from now and will there be enough to ensure using an ICE car isn't a pain in the arse? As I understand it, storing fuel at home won't be a great option for a number of reasons for most people. So, it's not hard to imagine a future where it's all rather more complicated and road trips need a fair old bit of planning, what with lack of filling stations and ICE car bans in towns and cities etc. You can pretend the EV thing is a hoax if you want. But I think more realistic to recognise that's it's still coming and that now's the time to enjoy these ICE cars while we still can. It's pretty much the golden age right now. Uber capable moderns if you like that. A whole industry of resto and restomod service providers if that's your bag. Even cheap stuff like 986s and 987s for frankly crazy low money that give a great experience. And, for now and contrary to most narratives, the majority of the actually good roads are barely policed and you can drive to your own sensible limits. An awful lot of that could and I think may well change for the worse over the next few decades.

Still won’t sell or build me a 992 touring, for most their finance rates are way too high. Without a willingness to supply what the customer wants and to offer finance at competitive rates then their business model is fked.

The German car industry is owned by Russian energy. This and supply chains around what used to be the the old Eastern Europe wrecked by Ukraine war. Until the war sorted all German manufacturing will suffer as it relied on cheap Russian energy. The EU was sanctioning itself when it sanctioned Russia. Led by donkeys.

Anyone who thinks Porsche is in difficulty should ask themselves how other European car makers are getting on at the moment. Round my way there are more Chinese and Korean car dealerships than you can shake a stick at.

bennno said: Still won t sell or build me a 992 touring, for most their finance rates are way too high. Without a willingness to supply what the customer wants and to offer finance at competitive rates then their business model is fked. There’s new unreg cars out there, contact me if you want a lead..

To a degree I think Porsche have pushed their prices way too high . They brought out the Taycan before that had sorted its range and then failed to support owners when they came to sell. This must have dented future Taycan sales. They also alienated quite a few potential buyers by making the GT cars hard to get without buying multiple cars and allowing the dealers to take the piss come resale time. They also seemed to have focussed upselling options for the braggarts rather than appealing to those who just want a bloody good sports car with enough kit to make it feel worth the price. On top of all that global economy is crap, materials prices are rising, regulation is rising, and people don't have spare cash for a toy (this is reflected across the premium sports car market)

IMI A said: The German car industry is owned by Russian energy. This and supply chains around what used to be the the old Eastern Europe wrecked by Ukraine war. Until the war sorted all German manufacturing will suffer as it relied on cheap Russian energy. The EU was sanctioning itself when it sanctioned Russia. Led by unelected, unaccountable, incompetent donkeys. FTFY.

from the Pistonheads article it sounds like they are going to stop chasing volume (relatively speaking), instead building sports/supercars with higher prices and margins.

housemouse said: Cayster was the slowest seller, so no, not a huge dent. This isn't correct. 718 Boxster and 718 Cayman sales last year were 18,612 deliveries, down 21 per cent from the previous year due to production ending part way through the year. Taycan sales were 16,339 deliveries for the whole year. 911 sales were 51,583 for comparison.

MDL111 said: from the Pistonheads article it sounds like they are going to stop chasing volume (relatively speaking), instead building sports/supercars with higher prices and margins. Odd decision - it was volume with the Cayenne that saved them before.

130R said: his isn't correct. 718 Boxster and 718 Cayman sales last year were 18,612 deliveries, down 21 per cent from the previous year due to production ending part way through the year. Taycan sales were 16,339 deliveries for the whole year. Taycan is getting old and tanking. But for an extended period, the 718 has been a slow seller with more years over the past decade as the slowest seller than any other model. If you had to pick a model to dump due to low sales volumes over then past decade, it would be the 718. It's also low margin by Porsche standards.

They need to make an affordable back to basics no fancy sunroof etc 911 at circa £85-90k (cayster money which cost the same to build) and am sure they will fly off the shelf.

Quoting percentage changes in profits is (a) normal journalistic practice and (b) almost always completely meaningless. For most businesses profit is the relatively small difference between two very, very large numbers. If I made a profit of £1 last year and £10 this year, my profit could be said to be up 1000%. Is that good or bad? If my turnover is £50 per annum, it's good and it's a big change. If my turnover is £50 million, it is completely s t, and exactly the same as last year. The percentage change tells you nothing.

This…. https://finder.porsche.com/gb/en-GB/details/porsch... £140k absolute madness

I think they say they will build a bigger Cayenne, so try and be a rival to Full RR, Bentley etc... and they will build high margin top end 911 type cars with Ferrari like £15k paint options. Well that's the plan.

Buying a new Porsche is a bit like buying a Rolex. You can’t buy what you want easily, mostly have to buy what’s in stock, some dealerships act like they are doing you a favour and customer experience is generally poor. Add to this an overpriced product with poor finance incentives, it’s a tough sell. Off course there will be exceptions to what I said above but out of principle they are not getting my custom anytime soon. There are better cars out there unless you “must” have a 911.

Their comeuppance has been long overdue.. they have had their warnings but stuck their heads in the sand. Tough road back for them.

GT4P said: They need to make an affordable back to basics no fancy sunroof etc 911 at circa £85-90k (cayster money which cost the same to build) and am sure they will fly off the shelf. Couldn't agree more from a buyer's perspective. But poor (relatively) business for them as margins are much higher on top end / spec cars.

MinchCS said: GT4P said: They need to make an affordable back to basics no fancy sunroof etc 911 at circa £85-90k (cayster money which cost the same to build) and am sure they will fly off the shelf. Couldn't agree more from a buyer's perspective. But poor (relatively) business for them as margins are much higher on top end / spec cars. Judging by the thread title, making top end stuff and selling loads of options isn't the right strategy?

The frankly ridiculous attitude of some OPC's hasn't helped, nor has trying to overly segment their cars to the point where even long-time buyers are confused.

GT4P said: They need to make an affordable back to basics no fancy sunroof etc 911 at circa £85-90k (cayster money which cost the same to build) and am sure they will fly off the shelf. While that sounds lovely. From a business perspective, I think that's fairly clearly a bad idea. They're already selling more 911s today than ever before. About 50k units a year the last few years, and lots of them high margin models and specials. How many 911s do you think the brand can sustain annually? Or do you think they should swap high-margin, high-profit 911s for low-margin, low-profit 911s? There's no way of spinning the 911 model line in recent years as anything other than a roaring success. Not only are volumes up massively, they've pushed the model mix upmarket too. What more could you ask for? They made cars like you're talking about decades ago out of necessity when the company was nearly broke and really the only option was to pull some cost out of the car, call it Club Sport or whatever and pretend it was something special. They'd far rather have had the cash to do something different. And they very much did do something different as soon as they had the chance. Of course, if you really care about driving, then keeping it simple and pulling cost (read weight) out of the car and sticking some badges on happens to be a far better approach for something really engaging than loading it up with expensively engineered tech. But when Porsche did make more cars like that it nearly went bust. The number of hardcore purists buying these kinds of cars new has always been very, very small indeed.

^ ^ If you're saying it was a mistake for Porsche to build Boxster/Cayman I think you're barking up the wrong tree.

Housemoose = cmoose?

what's a Golf R retail at nowadays ?/ Must be over £60,000 All that crap the eu demand in cars, just add to the price, add to the vat Its a total con. You now have to code a f cking battery to change it. The car makers have just taken the continued customer relationship, just a bit too far. Peak car was 2012

Based on the fact that the CEO says the business model is broken, he is surely referring to the volume stuff that most profit came from. It seems they switched from sprucing up Audis to plowing a lot of money into EV platforms so they themselves broke their model. I’m assuming the massive initial success of the Taycan influenced this direction. It looked like they had really cracked premium EVs. But now they’re looking at writing off a lot of R&D. This is nearly making Aston Martin look good lol. I couldn’t really care less about the SUVs or the EVs so if the direction is now more ICE and more sports cars, all good.

GT4P said: They need to make an affordable back to basics no fancy sunroof etc 911 at circa £85-90k (cayster money which cost the same to build) and am sure they will fly off the shelf. They should bring the 944 back. That model saved them in the 80s from going bust. I really do see a play for the return of the 944.

Panamax said: ^ ^ If you're saying it was a mistake for Porsche to build Boxster/Cayman I think you're barking up the wrong tree. No, that's not what I said.

DMZ said: Based on the fact that the CEO says the business model is broken, he is surely referring to the volume stuff that most profit came from. It seems they switched from sprucing up Audis to plowing a lot of money into EV platforms so they themselves broke their model. I m assuming the massive initial success of the Taycan influenced this direction. It looked like they had really cracked premium EVs. But now they re looking at writing off a lot of R&D. This is nearly making Aston Martin look good lol. I couldn t really care less about the SUVs or the EVs so if the direction is now more ICE and more sports cars, all good. Think you've probably summed it all up. Ultimately they got carried away. Will be interesting to see how it all shakes out but at least it's probably a lot less likely they do radical things with the 911 re electrification.

I think all prestige manufacturers are realising in the current world only HNW and UHNW individuals are spared from the economic shocks and so they are chasing an ever diminishing pool by trying to go more and more upmarket and increase margins. Let’s see how this plays out, its a complete reversal from previous strategy of moving into every market segment.

I remember the early 1990's recession when all cars hit the floor! How big a market is there for HNW cars? Maybe more than I realise but I can see that idea all turn to disaster as well.

I read that Koenigsegg is looking into an eventual IPO with a 1bn valuation. Porsche's market cap is only 17bn I think. No clue what K's annual revenue/EBITDA is, but I suspect that is a very very different implied multiple. Ferrari is also down 30% over the last 12 months. Interesting times for these manufacturers.

stichill99 said: I remember the early 1990's recession when all cars hit the floor! How big a market is there for HNW cars? Maybe more than I realise but I can see that idea all turn to disaster as well. globally huge

Hmm, coinciding with the early 90's oil crisis from the Iraq/Kuwait war. Oh wait....

Porsche is owned by VW. They’ll be fine.

LivLL said: Porsche is owned by VW. They ll be fine. Well apart from the 50,000 job cuts VW have just announced.

and? VW employs over 650,000 people.

LivLL said: and? VW employs over 650,000 people. Yup, some of the comments in this thread are completely deluded, egged on by the stupid title. The briefest look at Porsche's financial results shows they made a very healthy profit on the cars they sell, so-called "operating profit". The bottom line figure was simply impacted by writing off various costs which had been incurred in pursuit of government EV targets which have since been rescinded. Porsche doing fine; governments making a cock of things.

Panamax said: LivLL said: and? VW employs over 650,000 people. Yup, some of the comments in this thread are completely deluded, egged on by the stupid title. The briefest look at Porsche's financial results shows they made a very healthy profit on the cars they sell, so-called "operating profit". The bottom line figure was simply impacted by writing off various costs which had been incurred in pursuit of government EV targets which have since been rescinded. Porsche doing fine; governments making a cock of things. I made myself a note to buy some Porsche shares / dive a little deeper on Monday. As you say the operating figures do not look bad at first glance and it sounds like they will hopefully focus on their core strength going forward - would hope the share price will recover eventually. They might have an oversupply problem at the moment though I think - my dad is looking for a new company car and I checked which relevant new cars are available online - by my count there are 136 brand new Porsche Cayenne Coupe Hybrid Black Edition models listed on the German Porsche site - that is quite a lot of one very specific model - it is not like it is a VW Golf

LivLL said: and? VW employs over 650,000 people. That's just the beginning.

Panamax said: LivLL said: and? VW employs over 650,000 people. Yup, some of the comments in this thread are completely deluded, egged on by the stupid title. The briefest look at Porsche's financial results shows they made a very healthy profit on the cars they sell, so-called "operating profit". The bottom line figure was simply impacted by writing off various costs which had been incurred in pursuit of government EV targets which have since been rescinded. Porsche doing fine; governments making a cock of things. I’d say that’s an over simplification. Blume lost his job as Porsche CEO last year because things were not “fine”. Porsche are not the only manufacturer that chased EV’s very hard but replacing the 718 with a pure EV was always going to be very difficult sell…I can’t think of any other premium manufacturers that have launched or are about to launch 2 seat EV sports cars ? I’d also say that replacing your biggest selling model (Macan) with a pure EV and no hybrid also looked massively questionable.

housemouse said: While that sounds lovely. From a business perspective, I think that's fairly clearly a bad idea. They're already selling more 911s today than ever before. About 50k units a year the last few years, and lots of them high margin models and specials. How many 911s do you think the brand can sustain annually? Or do you think they should swap high-margin, high-profit 911s for low-margin, low-profit 911s? There's no way of spinning the 911 model line in recent years as anything other than a roaring success. Not only are volumes up massively, they've pushed the model mix upmarket too. What more could you ask for? They made cars like you're talking about decades ago out of necessity when the company was nearly broke and really the only option was to pull some cost out of the car, call it Club Sport or whatever and pretend it was something special. They'd far rather have had the cash to do something different. And they very much did do something different as soon as they had the chance. Of course, if you really care about driving, then keeping it simple and pulling cost (read weight) out of the car and sticking some badges on happens to be a far better approach for something really engaging than loading it up with expensively engineered tech. But when Porsche did make more cars like that it nearly went bust. The number of hardcore purists buying these kinds of cars new has always been very, very small indeed. Youve really hit the nail on the head. The 3.2 964 and 993 were fantastic cars,but like you say, not enough profit in them. Plus of course, very niche at the time. The hand built ethos nearly sank Porsche, and the 928 which was meant to save the company was really no 911. Upgrading their construction methods by building on lines, and building the 996 was a spectacular improvement,as was the GT3 concept/project. Im totally disconnected from their current product, its totally out of my reach, or my wants really. Ive stuck with a 996.1 GT3, after going through 3.2/C2964/C2993/ 993 C4S all of which aligned with my wants and needs of a Porsche. Meeting wise for groups of enthusiasts, its now totally unrecognisable from 2004, and gone from enthusiast owners, to.., well Im not going to put into words what meetings like The Fairmile cater for, but its not an engineering/racing fasination in the marque. VW bean counters rule, engineering, and quality, that for the birds when I examine Porsche in 2026 Edited by stuttgartmetal on Saturday 14th March 17:58

Like others have said I think that Porsche in the long term will be okay as most of their petrol cars are in genuine demand, whilst I have no animosity towards EVs I don't see them as fun sports cars no matter how quickly they accelerate. However the Chinese EV manufacturers are bound to have a very negative impact on many of the mainstream manufacturers and from the number of MGs and Jaecoos I see this must be happening right now.

stuttgartmetal said: ...birds... Most sensible thing you've ever said.

Is your typical Porsche customer going to be persuaded to opt for a cheap Chinese instead? I can see how it would impact other brands - and the used Porsche market perhaps - but struggling to see how it changes dramatically the thought process & behaviours of new orders. What am I missing?

Monkeylegend said: Not looking good https://www.bbc.co.uk/news/articles/c4gqyyly9v8o People have short memories. Payback for the emissions cheating. All those board meetings they had where they said “We don’t give a fork how many people we kill with our pollution cos we’re making bank”.

IMO there is a gap that they could fill with a smaller front engine coupe with 4 useable seats. Essentially a modern version of the 924/944. I could see something like that taking sales from the M3 and RS4 without cannibalising sales from their existing range of cars.

Great piece by SSO Report on Porsche…it’s a free subscription. Writer is the Secret Supercar Owner of Evo fame. https://ssoreport.com/porsche-fy-2025-results

Cheib said: Great piece by SSO Report on Porsche it s a free subscription. Writer is the Secret Supercar Owner of Evo fame. https://ssoreport.com/porsche-fy-2025-results thank you, that was interesting to read

MDL111 said: Cheib said: Great piece by SSO Report on Porsche it s a free subscription. Writer is the Secret Supercar Owner of Evo fame. https://ssoreport.com/porsche-fy-2025-results thank you, that was interesting to read +1 thanks

MDL111 said: Cheib said: Great piece by SSO Report on Porsche it s a free subscription. Writer is the Secret Supercar Owner of Evo fame. https://ssoreport.com/porsche-fy-2025-results thank you, that was interesting to read Much appreciated,

SSO said: MDL111 said: Cheib said: Great piece by SSO Report on Porsche it s a free subscription. Writer is the Secret Supercar Owner of Evo fame. https://ssoreport.com/porsche-fy-2025-results thank you, that was interesting to read Much appreciated, as is you writing stuff that is interesting to read. I now signed up and will slowly read everything. Don't think I have read your articles since the name change of the page. Gives me something interesting to do

MDL111 said: SSO said: MDL111 said: Cheib said: Great piece by SSO Report on Porsche it s a free subscription. Writer is the Secret Supercar Owner of Evo fame. https://ssoreport.com/porsche-fy-2025-results thank you, that was interesting to read Much appreciated, as is you writing stuff that is interesting to read. I now signed up and will slowly read everything. Don't think I have read your articles since the name change of the page. Gives me something interesting to do Many thanks. Hope you enjoy them.

SSO said: MDL111 said: Cheib said: Great piece by SSO Report on Porsche it s a free subscription. Writer is the Secret Supercar Owner of Evo fame. https://ssoreport.com/porsche-fy-2025-results thank you, that was interesting to read Much appreciated, Brilliant article really enjoyed reading that. A few lessons and reminders in there for running a business on the whole at whatever scale.

Personally, I don't think Porsche has mismanaged things as much as some claim. They made a bet on EVs, it hasn't paid off, they're having to adjust. That said, it's pretty hard to forgive this: I know the Cayenne line has never really been a looker. But how this whale got signed off is still a mystery. It doesn't even really look like a Porsche. Take the badges off and you'd be trying to guess which Chinese EV brand was responsible for it!

^ odd post. I actually think it looks quite nice for an EV SUV. Not that I would buy one however.

housemouse said: Personally, I don't think Porsche has mismanaged things as much as some claim. They made a bet on EVs, it hasn't paid off, they're having to adjust. That said, it's pretty hard to forgive this: I find it hard to understand why Porsche was chosen as the part of the overall group to make massive luxury SUVs, EV or not. And yes, I know the Cayenne 'saved' Porsche. They own Bentley and Audi, both capable of making these products for the group, perhaps with dynamics work by Porsche, and to my mind more suited from a brand marketing perspective. Porsche was the only sports car company in the VAG stable but it feels hard to justify that definition if you look at the current range. I have no idea if this was about maximising profitability post IPO, the dual CEO role meaning they had no independent strategy or a desire to position Porsche as the flagship of the group. But I just don't get it. I go into showrooms and see 1950s racing car posters, the website shows the 718 under new products even though they don't make it anymore. It feels disconnected. Just really hoping the new CEO can reposition them as a sports-car maker again. If not, the disconnect between the Porsche in my head and the Porsche in the showrooms will stretch beyond breaking point. It's also possible that I'm just too old and now a grumpy f ker about everything.

Porsche have sold their interests in Bugatti and Rimac. No real value gained other than helping to focus on core business. https://m.bild.de/geld/wirtschaft/porsche-verkauft...

Same old, same old with Porsche - could I order one of the new, non Ltd edition, gt3 cabs. We will only get 1-2 and both allocated via dealer principle to most loyal customers. Won’t take LOI, let alone an order. Porsche really can’t help themselves.

About time they dropped all of the pretense around the special models. I'm off to work shortly in my GT4RS bought new with zero buying history. Sorry we bought a macan 5 or 6 years ago from a different dealer. The EV stuff they have missed an opportunity really the Macan we looked at but it was 80k specced for the lowest power variant. We got the I5N which blows the old ICE Macan out of the water on every matrix (other than range ) The EVs should be revolutionary but they didn't do much with the opportunity just made electric versions of the old ICE cars. The packaging of the Macan looks stupid next to the Hyundai which is a very well thought out and executed car. £66000 against over 100k for the equivalent Macan. They just became dreadfully uncompetitive and out of touch with the EV offering. They should really have made all new models for the EV range like they did with Taycan. Sort out the tech and introduce some radical design language they could get back on track. The door is open for a luxury EV but people just don't value EVs so it's hard. We are prime examples had to get an EV through the business but didn't value the premium of having the Porsche badge like you would buying a Macan over a Volvo for example. With the EV sector people seem willing to overlook branding and focus on styling/features and price. Of course in the EV world porsche don't have heritage to lean on so the playing field is more level. In short Porsche failed to recognise that they need to work very hard for sales in this sector as their brand is not strong at all with EV buyers.

Tend to agree, the tech is not great and price just un competitive, will buy a new ix3 or ex60. Cayenne is also too big for me.

JimmyConwayNW said: SSO said: MDL111 said: Cheib said: Great piece by SSO Report on Porsche it s a free subscription. Writer is the Secret Supercar Owner of Evo fame. https://ssoreport.com/porsche-fy-2025-results thank you, that was interesting to read Much appreciated, Brilliant article really enjoyed reading that. A few lessons and reminders in there for running a business on the whole at whatever scale. Just posted the analysis on Q1.

Been keeping an eye on the new Macan and Cayenne and I have to say both look genuinely strong right now. The Macan especially has come on leaps and bounds in terms of interior quality and the proportions finally look right to me. Cayenne continues to do what it does and does it well. On the EV debate that seems to follow every car thread these days - look, I get it, but context matters enormously. The vast majority of EVs you see on the road are company cars. There s a reason for that: the BIK tax treatment makes it almost a no-brainer for a business user, particularly higher rate taxpayers. So the fleet manager picks whatever makes the numbers work, which often means something anonymous from Kia or whoever is playing the volume game that quarter. Nobody s buying a white goods EV on their own money because they re passionate about it. As a private purchase though, without serious annual mileage to offset running costs, I really struggle to see the logic. You re carrying significant depreciation risk with no tax offset to cushion the blow. Used EV values are still all over the place and the market hasn t settled. At least with a Porsche you re buying into something with an established residual track record, genuine desirability, and a reason to exist beyond the fleet spreadsheet. If I m spending my own money I want something I actually chose, not something I tolerated because of a P11D calculation. The new Macan and Cayenne both tick that box comfortably. Each to their own but for private ownership without the mileage to justify it, the EV case just doesn t hold up for me. If it came to it I d rather stretch to a Cayman 4.0 GTS or a 911 anyway. Residuals on the proper Porsche petrol cars absolutely bury anything in the EV market right now. You re not fighting depreciation, you re sitting on an asset that holds. No contest.

fridaypassion said: About time they dropped all of the pretense around the special models. I'm off to work shortly in my GT4RS bought new with zero buying history. Sorry we bought a macan 5 or 6 years ago from a different dealer. The EV stuff they have missed an opportunity really the Macan we looked at but it was 80k specced for the lowest power variant. We got the I5N which blows the old ICE Macan out of the water on every matrix (other than range ) The EVs should be revolutionary but they didn't do much with the opportunity just made electric versions of the old ICE cars. The packaging of the Macan looks stupid next to the Hyundai which is a very well thought out and executed car. £66000 against over 100k for the equivalent Macan. They just became dreadfully uncompetitive and out of touch with the EV offering. They should really have made all new models for the EV range like they did with Taycan. Sort out the tech and introduce some radical design language they could get back on track. The door is open for a luxury EV but people just don't value EVs so it's hard. We are prime examples had to get an EV through the business but didn't value the premium of having the Porsche badge like you would buying a Macan over a Volvo for example. With the EV sector people seem willing to overlook branding and focus on styling/features and price. Of course in the EV world porsche don't have heritage to lean on so the playing field is more level. In short Porsche failed to recognise that they need to work very hard for sales in this sector as their brand is not strong at all with EV buyers. Which is all very odd given that the VW ID.7 is very advanced - the group has the tech with ultra efficient motors and rock solid software now (it was s t to start with in VW's EV history, but they've really pulled their finger out). You would have thought that the advances elsewhere in the group would have fed into Porsche. Ultimately the sales model is Emperors New Clothes for me, all hung on a ridiculous number of 992 variants. People have seen through it. They need to be selling each model on its own merits.

fridaypassion said: The EV stuff they have missed an opportunity really the Macan we looked at but it was 80k specced for the lowest power variant. We got the I5N which blows the old ICE Macan out of the water on every matrix (other than range ) The EVs should be revolutionary but they didn't do much with the opportunity just made electric versions of the old ICE cars. The packaging of the Macan looks stupid next to the Hyundai which is a very well thought out and executed car. £66000 against over 100k for the equivalent Macan. They just became dreadfully uncompetitive and out of touch with the EV offering. . The "just made an electric version of the ICE car" criticism is factually wrong for the Macan specifically. The electric Macan is built on the PPE platform, which was designed ground-up for EVs in partnership with Audi. It shares nothing structural with the old PHEV Macan. The packaging argument falls apart on that basis alone. Does it look like a Macan? Yes, deliberately. Porsche have a customer base that paid good money for a brand identity and they are not going to torch that to look avant-garde for the motoring press. The Ioniq 5 and 6 look interesting precisely because Hyundai had nothing to lose and needed to make noise. Different problem, different brief. On the price comparison, you are not really comparing like for like. The Macan Electric starts around 80k, not 100k, and against it you are getting a substantially better interior, better driving dynamics by most independent accounts, more sophisticated suspension, and a badge that holds its value in a way a Hyundai demonstrably does not yet. The Ioniq 6 is an impressive machine but Hyundai residuals are not in the same conversation and probably will not be for a generation. The Hyundai being better value is a legitimate point. The Hyundai making Porsche look out of touch is a stretch. Porsche sold every Macan Electric they could make in the first year. Whatever you think of the positioning, the market has not agreed with your verdict. Revolutionary is a word that gets thrown at anything with a frunk these days. Porsche made a fast, refined, practical EV that drives like a Porsche. For their customers that is exactly the point.

Took delivery of my Petrol Macan last month, and glad I didn't choose the EV model, even with the £4680 first year road tax

Tarby said: The "just made an electric version of the ICE car" criticism is factually wrong for the Macan specifically. The electric Macan is built on the PPE platform, which was designed ground-up for EVs in partnership with Audi. It shares nothing structural with the old PHEV Macan. The packaging argument falls apart on that basis alone. Does it look like a Macan? Yes, deliberately. Porsche have a customer base that paid good money for a brand identity and they are not going to torch that to look avant-garde for the motoring press. The Ioniq 5 and 6 look interesting precisely because Hyundai had nothing to lose and needed to make noise. Different problem, different brief. On the price comparison, you are not really comparing like for like. The Macan Electric starts around 80k, not 100k, and against it you are getting a substantially better interior, better driving dynamics by most independent accounts, more sophisticated suspension, and a badge that holds its value in a way a Hyundai demonstrably does not yet. The Ioniq 6 is an impressive machine but Hyundai residuals are not in the same conversation and probably will not be for a generation. The Hyundai being better value is a legitimate point. The Hyundai making Porsche look out of touch is a stretch. Porsche sold every Macan Electric they could make in the first year. Whatever you think of the positioning, the market has not agreed with your verdict. Revolutionary is a word that gets thrown at anything with a frunk these days. Porsche made a fast, refined, practical EV that drives like a Porsche. For their customers that is exactly the point. If you had a Macan previously and then looked at the new Macan and then bought the I5N you would agree with me. It may well be a ground up redesign but as I said they literally just built a a new version of the old Macan with no advantages taken of the benefits of packaging you can get. The I5N is externally almost the same size as the Macan but yet the 5N has a bigger boot and huge rear seatroom you could carry 5 rugby players in perfect comfort where the Macan feels like a hatchback inside. That's the packaging I don't care if its been designed as EV specific its crap compared to the competition. On price comparison I'm being lenient on the Porsche when we looked at them they started at 70k 80k with a very basic but acceptable spec. But the 5N is a 640BHP car which put is against the Macan Turbo which starts at 97 grand. 1/3 more for the Porsche badge is not cutting it in the EV market. The interior finish might be a bit better on the Porsche but the dynamics and every other measurable is miles behind.

Both my inbox and letterbox keep being spammed from various OPC’s offering “special discount” for a limited time, on approved or new cars. Feels a little bit aggressive, a sign of the times?

fridaypassion said: If you had a Macan previously and then looked at the new Macan and then bought the I5N you would agree with me. It may well be a ground up redesign but as I said they literally just built a a new version of the old Macan with no advantages taken of the benefits of packaging you can get. The I5N is externally almost the same size as the Macan but yet the 5N has a bigger boot and huge rear seatroom you could carry 5 rugby players in perfect comfort where the Macan feels like a hatchback inside. That's the packaging I don't care if its been designed as EV specific its crap compared to the competition. On price comparison I'm being lenient on the Porsche when we looked at them they started at 70k 80k with a very basic but acceptable spec. But the 5N is a 640BHP car which put is against the Macan Turbo which starts at 97 grand. 1/3 more for the Porsche badge is not cutting it in the EV market. The interior finish might be a bit better on the Porsche but the dynamics and every other measurable is miles behind. Fair points on packaging, genuinely. The i5N does extract more usable interior space from a similar footprint and that is a real PPE limitation. Porsche prioritised a low roofline and a silhouette their customers recognise over maximising cabin volume. You can call that a mistake, plenty would. But framing it as laziness rather than a deliberate product decision is not quite the same thing. On the dynamics claim though, that is where you lose me completely. The i5N is a rapid, impressive car. It is also a BMW 5 Series with a performance motor dropped in, and the reviews reflect that. It is fast in a straight line and competent through corners. The Macan Turbo on a B road is a different category of experience, and that is not badge snobbery, that is what every independent road test has concluded. Evo, Autocar, Car and Driver, take your pick. If every measurable is miles behind the Porsche then BMW's development team need a serious conversation about where their budget went. The price argument is your strongest one and I am not going to pretend otherwise. A third more money for the Turbo against the i5N is hard to justify on pure metrics. But you are still comparing a performance saloon to a performance SUV and the overlap is less clean than you are presenting it. The real question is whether Porsche needed to win the value war to survive the EV transition. Their order books suggest they did not. Whether that continues as buyers get more sophisticated is a genuinely interesting argument. But "destroyed by the competition" is not what the sales data says right now.

Tarby said: Fair points on packaging, genuinely. The i5N does extract more usable interior space from a similar footprint and that is a real PPE limitation. Porsche prioritised a low roofline and a silhouette their customers recognise over maximising cabin volume. You can call that a mistake, plenty would. But framing it as laziness rather than a deliberate product decision is not quite the same thing. On the dynamics claim though, that is where you lose me completely. The i5N is a rapid, impressive car. It is also a BMW 5 Series with a performance motor dropped in, and the reviews reflect that. It is fast in a straight line and competent through corners. The Macan Turbo on a B road is a different category of experience, and that is not badge snobbery, that is what every independent road test has concluded. Evo, Autocar, Car and Driver, take your pick. If every measurable is miles behind the Porsche then BMW's development team need a serious conversation about where their budget went. The price argument is your strongest one and I am not going to pretend otherwise. A third more money for the Turbo against the i5N is hard to justify on pure metrics. But you are still comparing a performance saloon to a performance SUV and the overlap is less clean than you are presenting it. The real question is whether Porsche needed to win the value war to survive the EV transition. Their order books suggest they did not. Whether that continues as buyers get more sophisticated is a genuinely interesting argument. But "destroyed by the competition" is not what the sales data says right now. Q1 overall deliveries down 14.7%, Macan down 22.7%. Above Named Article said: Deliveries of the new Macan EV fell off a cliff, down 43%, while deliveries of the Macan ICE were up 9%. Edited by Leithen on Friday 8th May 11:42

Context would help before throwing those numbers around. The Macan being down 22.7% this quarter needs explaining, not just posting as a gotcha. Porsche's own figures show the decline is primarily driven by the electric Macan ramp-up comparison against its launch period last year, plus the US pulling EV tax incentives. That's a product cycle and policy timing issue, not a demand collapse. Zoom out and the picture looks very different. The 911 just set another delivery record in 2025 with 51,583 units worldwide. That's the car nobody needs, nobody gets a tax break on, and everyone buys because they want one. That tells you everything about brand health that a single quarter's fleet-adjusted Macan figure does not. North America delivered 86,229 cars in 2025, making it Porsche's largest market for the second year running. The brand isn't struggling, it's managing supply deliberately. They call it value over volume for a reason and it's why residuals hold where a Kia's do not. One quarter of adjusted delivery numbers on a model mid-cycle changeover proves absolutely nothing. Come back when the waiting lists disappear and the used prices drop. Until then this is noise. Sources: Porsche AG Q1 2026 delivery report (newsroom.porsche.com), Porsche AG full year 2025 delivery report (newsroom.porsche.com)

Tarby said: North America delivered 86,229 cars in 2025, making it Porsche's largest market for the second year running. The brand isn't struggling, it's managing supply deliberately. They call it value over volume for a reason and it's why residuals hold where a Kia's do not. I agree that the situation for Porsche isn't as disastrous as some argue. But it will certainly be interesting to see what happens to 911 residuals over the next few years with Porsche cranking them out in record numbers. Not sure the 911 production volumes are managed supply as opposed to selling as many as humanly possible. They're squeezing every possible penny our of the 911 brand, which makes sense in the short term, but further out it's not hard to imagine downsides. I suppose in the modern era there are examples of mass volume products that somehow retain a premium air. Apple has sold about 3 billion iPhones but it remain unambiguously a premium product and brand in the market in which it operates. So, maybe Porsche can sell zillions of 911 without degrading the brand. We'll see, they are certainly testing conventional theories on the subject!

Tarby said: Context would help before throwing those numbers around. The Macan being down 22.7% this quarter needs explaining, not just posting as a gotcha. Porsche's own figures show the decline is primarily driven by the electric Macan ramp-up comparison against its launch period last year, plus the US pulling EV tax incentives. That's a product cycle and policy timing issue, not a demand collapse. Zoom out and the picture looks very different. The 911 just set another delivery record in 2025 with 51,583 units worldwide. That's the car nobody needs, nobody gets a tax break on, and everyone buys because they want one. That tells you everything about brand health that a single quarter's fleet-adjusted Macan figure does not. North America delivered 86,229 cars in 2025, making it Porsche's largest market for the second year running. The brand isn't struggling, it's managing supply deliberately. They call it value over volume for a reason and it's why residuals hold where a Kia's do not. One quarter of adjusted delivery numbers on a model mid-cycle changeover proves absolutely nothing. Come back when the waiting lists disappear and the used prices drop. Until then this is noise. Sources: Porsche AG Q1 2026 delivery report (newsroom.porsche.com), Porsche AG full year 2025 delivery report (newsroom.porsche.com) Managing supply deliberately? Is that the latest corporate speak for not being able to sell most of your models? The company is back to the bad old days of relying on the 911 to prop itself up. It is perhaps not such a remarkable story of a business never being able to shrug off the unique product that defined it. And why should it if it continues to sell? Having all your eggs in one basket is never good, something Porsche has known since the 70's. Unless it can find sales success in the same vein as it did the Cayenne, dividends will continue be under pressure. Many of us feel little connection to the brand despite having been customers for many years and that is possibly the biggest danger.

Tarby said: Context would help before throwing those numbers around. The Macan being down 22.7% this quarter needs explaining, not just posting as a gotcha. Porsche's own figures show the decline is primarily driven by the electric Macan ramp-up comparison against its launch period last year, plus the US pulling EV tax incentives. That's a product cycle and policy timing issue, not a demand collapse. Zoom out and the picture looks very different. The 911 just set another delivery record in 2025 with 51,583 units worldwide. That's the car nobody needs, nobody gets a tax break on, and everyone buys because they want one. That tells you everything about brand health that a single quarter's fleet-adjusted Macan figure does not. North America delivered 86,229 cars in 2025, making it Porsche's largest market for the second year running. The brand isn't struggling, it's managing supply deliberately. They call it value over volume for a reason and it's why residuals hold where a Kia's do not. One quarter of adjusted delivery numbers on a model mid-cycle changeover proves absolutely nothing. Come back when the waiting lists disappear and the used prices drop. Until then this is noise. Sources: Porsche AG Q1 2026 delivery report (newsroom.porsche.com), Porsche AG full year 2025 delivery report (newsroom.porsche.com) I think the numbers are pretty clear.

housemouse said: Tarby said: North America delivered 86,229 cars in 2025, making it Porsche's largest market for the second year running. The brand isn't struggling, it's managing supply deliberately. They call it value over volume for a reason and it's why residuals hold where a Kia's do not. I agree that the situation for Porsche isn't as disastrous as some argue. But it will certainly be interesting to see what happens to 911 residuals over the next few years with Porsche cranking them out in record numbers. Not sure the 911 production volumes are managed supply as opposed to selling as many as humanly possible. They're squeezing every possible penny our of the 911 brand, which makes sense in the short term, but further out it's not hard to imagine downsides. I suppose in the modern era there are examples of mass volume products that somehow retain a premium air. Apple has sold about 3 billion iPhones but it remain unambiguously a premium product and brand in the market in which it operates. So, maybe Porsche can sell zillions of 911 without degrading the brand. We'll see, they are certainly testing conventional theories on the subject! Trump is about to raise tariffs on cars from the EU from 15% to 25% which probably won't help those numbers ..

Interesting times indeed. The ICE Macan ceases production this summer, I saw somewhere certainly in the US dealers are going to stockpile as many as they can. I do wonder how long they can keep increasing 911 production along with further squeezes in pricing. Pushing that too hard could be a disaster. Meanwhile my Macan loan car collected this morning has Blue Peter sticky back plastic instead of a floor mat……

Times are indeed tough!

Is it less what Porsche are doing and more how others have increased their standards? It is easy to blame EV requirements, but might part of the problem with Porsche be that others, particularly the Chinese given it took a massive proportion of sales of SUV-style of vehicles there, was that in comparison, Porsche lagged behind on almost every metric, but particularly mileage and outright performance? Further, according to online forums, quality control is at a level of British Leyland. (Don't shoot the messenger.) While value for money goes out of the window with premium brands, you still have to offer something for the price, and Porsche are flogging their ancient history and little else. Does the current buyer really care? It appears that Porsche tried EV technology, found it too difficult and gone back to the same old. It is not a great advert for a company that hypes it technical abilities to be beaten for reliability by upstart Chinese brands that are significantly cheaper. So back to the 911. As a lifejacket, it has been ultra dependable, but it is yesterday's design. Quoting sales figures is all very well, but the baseline is whether they are making a profit. That's difficult to say, at least for me, when they've written off so much investment. They are reducing staffing levels. There must be a reason for this.

This really is a nonsense thread. All P have done is written off some abortive costs. their fundamental business remains rock solid. Regarding that loan car Macan, it looks as though the dealer removed the floor mats and added the plastic to preserve the car for when it eventually gets sold to a paying customer. Nothing to see here. Of the car brands in difficulties, P isn't one of them. Leaving that aside, it's good to see Renault making a sensible fist of being able to challenge the Chinese at the cheaper end of the market. I understand other European manufacturers are moving towards assembling Chinese cars in their factories. Smacks of the days when the great plan to save British Leyland was to assemble Hondas and label them something else. A workable plan until some genius decided to kick Honda in the nuts, sell to other people and watch the Phoenix consortium run the sad remnants into the ground. Then Honda built their own factory in Swindon; but now they've packed up and left. Against that background P are looking decidedly successful.

Panamax said: This really is a nonsense thread. All P have done is written off some abortive costs. their fundamental business remains rock solid. . In terms of "rock solid" are you referring to the 20% sales decline or the firing of the CEO?

SSO said: In terms of "rock solid" are you referring to the 20% sales decline or the firing of the CEO? 20% decline from an all-time high. Porsche remains unrecognisable from the company that nearly died in the 90s. It's incomparably more "solid" than it was when it nearly went to the wall all it could afford to do was pull some bits out of ancient models and pretend they were special models. That's also a bit of a spin that Blume was "fired". And he's still CEO of VW, AFAIK, with contract extended to 2030. I think ludicrous modern market-driven expectations around perpetual growth skew perceptions here. Most big car companies, especially European ones, would be very happy to be in Porsche's position. Tend to agree with the poster above. Porsche is having to make a pretty major course correction, but the company is still in a pretty good place by any sane metric.

SSO said: In terms of "rock solid" are you referring to the 20% sales decline or the firing of the CEO? Your comments add no value because you have made them without context. Check out the fate of other European car makers and then compare how P are doing.

I'm not sure even Porsche agrees that they're rock solid. Their new CEO sounds decidedly gloomy. Broken business model and what not.

Panamax said: This really is a nonsense thread. All P have done is written off some abortive costs. their fundamental business remains rock solid. I wonder if the reality is somewhere in-between. The business might still be OK for now but how long will they be able to produce in those numbers while selling for the same premium if EV becomes increasingly "expected" for the family cars? Edited by nickfrog on Tuesday 19th May 16:33

DMZ said: I'm not sure even Porsche agrees that they're rock solid. Their new CEO sounds decidedly gloomy. Broken business model and what not. Standard corporate practice says, 1. Blame your predecessor. 2. Tell markets the situation is "very difficult" and there must be "some write-offs". 3. In a couple of years time declare the great recovery, having set the baseline for easy improvement. Meanwhile, How is Stellantis doing? How are Mercedes doing? How is BMW doing? How are Ford doing?

Oh, a new CEO kitchen sinking…

Panamax said: SSO said: In terms of "rock solid" are you referring to the 20% sales decline or the firing of the CEO? Your comments add no value because you have made them without context. Check out the fate of other European car makers and then compare how P are doing. You do seem to go around here talking down to people, perhaps you should f k off and learn some manners.

BMW are doing very well, they appear to be the only western manufacturer who have an ev, hybrid and ice plan that really works…very impressive imo

DoubleSix said: Oh, a new CEO kitchen sinking TBF they kitchen sinked before he arrived in the financial results they put out for FY25.

Porsche sales dropped by 30,000 from 2024 to 2025 and have sunk a bit further in the first quarter of this year. I'm not sure that points towards being rock solid. They are, according to a report, going to concentrate of value rather than volume. They've apparently accepted sales going down further. Does this mean prices will drop as well? There's a suggestion they will concentrate on the upper sales market, where price drops would not support its strengths. You don't mention in the casino you got 15% of RRP. Exclusivity is all very well, but such a market is under a great deal of pressure. The board will, in all probability, feel they need to make significant decisions as to the direction the company will head. That's the time to worry. These are money men, and not car enthusiasts.

Good. Any firm that "forces" you to buy several of their "pov spec" models, before you can be "considered" for one of their "premium" cars can do one.... Same with Ferrari or Rolex. Unless you are David Beckham, Jay Kay or an "A" list movie star of course.

cseven said: BMW are doing very well, they appear to be the only western manufacturer who have an ev, hybrid and ice plan that really works very impressive imo One of the most bizarre things about this whole mess Porsche have got themselves in to is that they don’t have a hybrid version of the Macan. Porsche’s top selling model in a segment where hybrid’s are incredibly popular. Cayenne has had a hybrid for ten years. Contrast wtih BMW who have very obviously got powertrain options across their whole line up…or Toyota who’ve been proved right with their belief in hybrid tech.

Derek Smith said: Porsche sales dropped by 30,000 from 2024 to 2025 and have sunk a bit further in the first quarter of this year. I'm not sure that points towards being rock solid. They are, according to a report, going to concentrate of value rather than volume. They've apparently accepted sales going down further. Does this mean prices will drop as well? There's a suggestion they will concentrate on the upper sales market, where price drops would not support its strengths. You don't mention in the casino you got 15% of RRP. Exclusivity is all very well, but such a market is under a great deal of pressure. The board will, in all probability, feel they need to make significant decisions as to the direction the company will head. That's the time to worry. These are money men, and not car enthusiasts. Porsche is going to concentrate on lower volume but higher per-unit revenues / higher margins, not lowering selling prices to provide "value" to customers. Not sure where you got that idea. And Porsche has literally just made a whole load of decisions on the future direction, dramatically pulling back on BEV. The course is set for several years to come. We'll see how it pans out.

Porsche lost their ethics around 1995. When the bean counters took over. VAG ruined them, and now are them.

Now tell us which car companies you think are doing better than Porsche/VAG. Car companies, not Chinese electric roller-skate manufacturers.

Panamax said: Now tell us which car companies you think are doing better than Porsche/VAG. Car companies, not Chinese electric roller-skate manufacturers. I’d say BMW have managed this period better than Porsche.

Panamax said: Now tell us which car companies you think are doing better than Porsche/VAG. Car companies, not Chinese electric roller-skate manufacturers. Ferrari is a good place to start....

Porsche is in no man’s land. Can’t compete with mass market and can’t compete with low volume special brands. A Porsche is not as special or exclusive as a Ferrari, it’s too ubiquitous to give a sense of value to a potential owner. On the other hand is not good enough to justify the price tag difference on a sporting car. Lastly the dealerships behave like they are selling you an exquisite, rare piece of exotica whilst the product is nothing like that. People wised up. Take out the 911 halo model and currently their line up is very bland and unresolved. Charging money that makes people think twice and go elsewhere for that sense of occasion.

CrgT16 said: Porsche is in no man s land. Can t compete with mass market and can t compete with low volume special brands. A Porsche is not as special or exclusive as a Ferrari, it s too ubiquitous to give a sense of value to a potential owner. On the other hand is not good enough to justify the price tag difference on a sporting car. Lastly the dealerships behave like they are selling you an exquisite, rare piece of exotica whilst the product is nothing like that. People wised up. Take out the 911 halo model and currently their line up is very bland and unresolved. Charging money that makes people think twice and go elsewhere for that sense of occasion. I specced a base 911 recently, £130k. Plus first year tax. Bonkers, no way I would be paying that for the base model.

stuttgartmetal said: Porsche lost their ethics around 1995. I thought that's when they were on a brink and just about survived. Good job they did lose their ethics or they would have been a relic.

DMC2 said: I specced a base 911 recently, £130k. Plus first year tax. Bonkers, no way I would be paying that for the base model. A 964 C2 Tip (let's be fair, the base 911 comes with an auto now!) was £51,970.28 inc VAT in 1990. That's before options. That comes out to £131,963.26 in April 2026 money according to the BoE inflation calculator. So, you're getting it cheap, today!

nickfrog said: stuttgartmetal said: Porsche lost their ethics around 1995. I thought that's when they were on a brink and just about survived. Good job they did lose their ethics or they would have been a relic. Yup, it was the cooking models that kept them alive.

stuttgartmetal said: Porsche lost their ethics around 1995. When the bean counters took over. VAG ruined them, and now are them. I think that's probably a bit fanciful / rose tinted. I recall reading comments from someone who was a senior Porsche executive in the 1980s. He was speaking after retiring and complaining about how all the customers wanted was the badge. Meanwhile, in the 1980s we had lumps like the widebody Super Sport Carrera. Built for posing, frankly. Ethics, you say?! I think the reality is that Porsche would have loved back then to offer the breadth of product it does today. But it had neither the resource nor the expertise. It leant into stripped out purist cars when it was nearly broke because that's really all it could do - pull out some sound deadening and seam weld the shell. In the short term, at any rate. Nice for us in hindsight that those cars got made, but not convinced their ethics were any purer back then. If the bean counters hadn't sorted things out, Porsche the company would long be a goner and at best you'd be buying Audis or some other VAG brand with a Porsche trim line.

As a teenager I had a 911 turbo and a countach poster on my walls. Lambo still makes wild looking cars, where as the 911 turbo looks like a bus, The cars you really want either are no longer made, Boxster / Cayman or GT3s are not available, The standard 911 is undesirable / dull / huge and the cool models unbuyable. The GTS is insanely priced and has a stupid toast rack attached to the bumper. You could have a GT3 if they’d let you for similar money. And at those prices you’re into some proper interesting other cars. Porsche have lost the plot and have become little more than a fancy daily. What a shame with all that history.

Interesting view points. From my perspective I would say my 992.2 T is the most well judged and resolved sports car available on the market. It offers the typical Porsche everyday usability and refinement with buckets of dynamic ability available as required. I don t want a shouty Lambo, or chavvy Ferrari or a capricious McLaren. I want to pick my kids up feom school without looking a tw*t and take my Mrs out for dinner without a drama. I want to do these things without demanding servicing, in a tasteful package with timeless styling. From where im sat Porsche continues to nail this brief and occupies a well defined market position. There are certainly misteps within the range (GTS) but reviewers and actual owners seem to agree with me if you care to dip into the relevant forums. Edited by DoubleSix on Thursday 4th June 07:58

I agree with DoubleSix, as a "do everything / daily" car a 911 is hard to beat. The others have more drama, but most people would not consider them as daily cars. I still think the rear seats in the 911 are a huge advantage as I can just put my dog or luggage in the rear if I have a passenger. If I needed a modern daily, then I would probably buy some type of new / nearly new 911 depending on my available budget.

I really wanted to like the 992.1 when I went in for a drive in 2025. The Carerra T was a 6k demo and creaked like a good’un. It drove well, but felt like a daily and sounded like a daily. That was when they were hovering at £100k ish. A neighbour and two work colleagues have had GTS turbo issues. Both glad of a warranty. So I looked at 991.2 GT3’s and just read enough on the .1 and .2 that reliability was sketchy. Normal Porsche…. It was a poster boy car for me and I didn’t go through with it as the build was more modern VW than Audi. 3 x work colleagues scratched the BIK Taycan itch and every one has had a new drive battery in 3rd year and 2x heaters fitted. I just don’t have the patience for unreliability. When you are paying top dollar too, it’s even harder to accept.

My wife s petrol Macan was in this week for its 8 year service (Porsche 2 year warranty so tied in to main dealer servicing). Got the usual report and code red regarding wheel alignment - asked for a copy of the readout (it s one of those drive over scanners). It was showing border on green so not sure where that came from. Strangely it also said both rear tyres needed replacing but video from technician proved tread depth was 6mm. Cost £295 less 10% discount!! Obviously we declined and will get it checked locally - free check, £40 if adjustment needed. They really are taking the piss with service costs now. Whilst there, they had a Cayenne EV in the showroom - it s not a thing of beauty and just looks like any generic Chinese EV SUV. Having owned Porsches for over 20 years, I feel the quality isn t there with later models - one of the reasons I still have my 2017 718 Boxster from 6 months old and my wife buying a 7 year old Macan after swapping from a 2023 Cupra Formentor. UPDATE Took my wife’s car to a trusted tyre business and asked them to check alignment - came back - within tolerance. So basically Porsche were trying to gouge close to £300 work that didn’t need doing. Also just noticed a QR code on the report which links in to the bodywork inspection report - it amounts to a 13 second series of videos showing different areas of the car as it drives over the scanner. What purpose that serves I have no idea. It doesn’t cover the underside of the car. Is that the extent of inspection in connection with the long life warranty? Anyway, it matters little as Porsche don’t cover corrosion of any type now as they changed their terms & conditions on 15th Sep 2025! Edited by Boxster5 on Thursday 4th June 21:36

DMC2 said: I specced a base 911 recently, £130k. Plus first year tax. Bonkers, no way I would be paying that for the base model. I was in the dealer the other day. They had a turbo cayenne ( may have been hybrid I don't recall. £169k!!!! For a cayenne. Nice car I have one. But £169k is nuts

Regarding current pricing, I have the following figures for some that we have had or still own: 1985 Carrera 3.2 Sport: New cost £25,507 basic, £27,406 including extras. BoE inflation figures for April 2026 now £81,120/ £87,159. 2001 Boxster 2.7: New cost £31,450 basic, £36,969 including extras. BoE inflation figures £60,624/ £71,262. 2016 911.2 Carrera: New cost £76,412 basic, £90,267 including extras. BoE inflation figure £107671 basic, £127,194 with extras (some of which are now in the basic price of a new car).

Panamax said: Now tell us which car companies you think are doing better than Porsche/VAG. Car companies, not Chinese electric roller-skate manufacturers. Hyundai. Never thought I'd be thinking that.

4000 job losses sadly being announced over here by Porsche. All the German manufacturers suffering right now.

BOR said: 4000 job losses sadly being announced over here by Porsche. All the German manufacturers suffering right now. EUtopia. Or not.

BOR said: 4000 job losses sadly being announced over here by Porsche. All the German manufacturers suffering right now. Panamax is not going to like hearing that

40% Of Porsche Workers Now Earn Six Figures https://www.carscoops.com/2026/07/porsche-salary-d...

€100k is low end of normal for design and development in the German car industry. It sounds like Porsche are cutting management and admin roles this time.

Power-mad Denza Z is looking to destroy the Porsche 911 with 1,583bhp The fully electric four-seat GT can do 0-62mph in less than two seconds, and has a top speed of 217mph https://www.topgear.com/car-news/supercars/oh-god-... can't see it myself.

Jones the cat said: Power-mad Denza Z is looking to destroy the Porsche 911 with 1,583bhp The fully electric four-seat GT can do 0-62mph in less than two seconds, and has a top speed of 217mph https://www.topgear.com/car-news/supercars/oh-god-... can't see it myself. I don’t see this as a 911 rival in the UK. More of a hyper car rival, but who wants a silent hyper car?

I think the prices are too high, I remember when speccing a macan in 2019 I could get a gts for 400 a month and it was about 58k I could have got the diesel macan for £250 Fast forward to now and the ev is 100k utterly bonkers if you ask me

Monkeylegend said: LivLL said: and? VW employs over 650,000 people. That's just the beginning. Not looking good, double their original announcement. https://www.bbc.co.uk/news/articles/cx2wzpwn51lo